Fiona Bride will give an introductory address on Innovation in Cardiology at the BCS Hackathon on 5th June 2018
Fiona joined Novartis in 2012 and has spent the last six years in Market Access (MAx). The UK environment provides the challenges and opportunities that allow Fiona to work creatively and innovatively to find new ways to enable patients to have uninhibited (on label) access to our medicines, currently developing New Commercial Models across the portfolio. In fact, it’s something personal to the whole MAx team who are all passionately innovating to optimise access for patients.
Prior to joining Novartis, Fiona spent three years at Huntsworth Health, responsible for developing and delivering UK, European and Global Market Access brand strategies and value propositions; prior to that she worked at Sanofi as their Market Access Director and Marketing Director working across the portfolio.
Read about the BCS Hackathon judges here.